Timates are valid [82]. Table three also reports the estimation results of your Probit model,

Timates are valid [82]. Table three also reports the estimation results of your Probit model, which are typically consistent with those of the bivariate Probit, which corroborates the robustness in the bivariate Probit model [83]. 4.1.1. Estimation Benefits from the Village Atmosphere In the village infrastructure atmosphere, targeted traffic convenience has no substantial effect on ecommerce sales willingness but features a considerable positive impact on participated in ecommerce sales behavior, passing the test at a five significance level. It indicates that the far more handy targeted traffic positively impacts the farmers that have currently participated in ecommerce sales. Logistics comfort and Pyrazosulfuron-ethyl Protocol network penetration considerably influence each ecommerce sales willingness and behavior, and both pass the test at a five significance level. Therefore, we can assume that the much more easy logistics and higher network penetration rate influence both the farmers’ willingness and participating behavior of ecommerce sales. This could have occurred as a sound infrastructure environment within the village may be the basis for farmers’ ecommerce sales. A sound infrastructure atmosphere allows farmers to break through the geographical limitation of sales. In addition, it could have boosted the studying, the catchup, as well as the proximity impact within the village. The village’s understanding, catchup, and proximity impact market farmers to fully grasp the sales industry and provide a more exceptional likelihood to join the ecommerce sales. The outcomes are also supported by the findings of Zhang et al. [76] and Zhang [64]. Hence, Hypothesis two was supported. With regards to the village industrial improvement atmosphere, marketplace specialization includes a substantial optimistic effect on ecommerce sales intention at a ten significance level but doesn’t drastically have an effect on ecommerce sales behavior. The market place organization will not show a important effect on ecommerce sales intention and behavior. As a result, it may be mentioned that the village industrial improvement environment features a negligible effect on ecommerce sales behavior. The probable motives for this outcome are that farmers using a sound industrial development environment in the village region have currently constructed cooperative relationships with standard sales channels, and farmers can get greater earnings with no promoting via ecommerce. Furthermore, new small business organizations within the village region are crucial channels for farmers to sell, giving required guarantees for farmers’ sales income [60]. Therefore, Hypothesis three has not been supported.Agriculture 2021, 11,11 ofTable 3. The outcomes with the influence of village atmosphere and capital endowment on Farmers’ ecommerce sales demand and behavior. Bivariate Probit Variable Name Willingness to Sell by ECommerce Coef. Std. E Currently Participated in ECommerce Sales Practices Coef. Std. E Univariate Probit Currently Participated in ECommerce Sales Practices Coef. Std. EVillage Infrastructure Atmosphere Visitors Convenience Logistics fluidity Network Popularity0.126 0.316 0.007 0.006 0.0.105 0.128 0.0.235 0.267 0.008 0.103 0.120 0.0.265 0.242 0.009 0.102 0.123 0.Village industrial improvement environment Marketplace Specialization Market place Organization 0.333 0.123 0.002 0.007 0.295 0.112 0.003 0.018 0.003 0.Village policy support atmosphere Village ecommerce Latrunculin B Formula coaching Village ecommerce subsidies 0.507 0.183 0.259 0.141 0.542 0.271 0.169 0.120 0.564 0.293 0.176 0.Human Capital Quantity of household laborers Frequenc.